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https://www.bbc.co.uk/news · measured 2026-10-12 from GitHub servers in the US · UK

This site mainly serves readers in the UK, but it was measured from GitHub servers in the US. Sites often adapt what loads, including consent walls, to the visitor's country, so these figures may differ from what a local reader sees.
55tracking services contacted · band E
79third-party domains
276third-party requests
3.0 MBfrom third parties, 46% of 6.5 MB transferred (1.7 MB from tracking services)
133third-party cookies (168 in total)

What we measured

During a 12-second window with no user interaction, the page made 276 requests to 79 third-party domains (median of 3 passes).
Of 6.5 MB transferred in that window (compressed responses that finished loading), 3.0 MB (46%) came from third-party domains, 1.7 MB of it from services classified as tracking (205 requests).
54 third-party services classified as advertising, analytics, social or audience measurement were contacted before any interaction: 2mdn.net (Google, advertising), 360yield.com (Improve Digital, advertising), 3lift.com (TripleLift, advertising), adform.net (Adform, advertising), adnxs.com (Microsoft (Xandr), advertising), adsrvr.org (The Trade Desk, advertising), adtrafficquality.google (Google, advertising), amazon-adsystem.com (Amazon, advertising), bidr.io (Beeswax, advertising), bidswitch.net (Iponweb (BidSwitch), advertising).
133 cookies were set by third-party domains (168 cookies in total).

Comparison with last week

  • Added tracking service: 2mdn.net (Google, advertising)
  • Added tracking service: 360yield.com (Improve Digital, advertising)
  • Added tracking service: 3lift.com (TripleLift, advertising)
  • Added tracking service: adform.net (Adform, advertising)
  • Added tracking service: adnxs.com (Microsoft (Xandr), advertising)
  • Added tracking service: adsrvr.org (The Trade Desk, advertising)
  • Added tracking service: adtrafficquality.google (Google, advertising)
  • Added tracking service: amazon-adsystem.com (Amazon, advertising)
  • Added tracking service: bidr.io (Beeswax, advertising)
  • Added tracking service: bidswitch.net (Iponweb (BidSwitch), advertising)
  • Added tracking service: casalemedia.com (Index Exchange, advertising)
  • Added tracking service: chartbeat.com (Chartbeat, analytics)
  • Added tracking service: chartbeat.net (Chartbeat, analytics)
  • Added tracking service: cloudflareinsights.com (Cloudflare, analytics)
  • Added tracking service: contextweb.com (PulsePoint, advertising)
  • Added tracking service: creativecdn.com (RTB House, advertising)
  • Added tracking service: criteo.com (Criteo, advertising)
  • Added tracking service: cxense.com (Piano (Cxense), advertising)
  • Added tracking service: deepintent.com (DeepIntent, advertising)
  • Added tracking service: demdex.net (Adobe, advertising)
  • Added tracking service: dotomi.com (Conversant, advertising)
  • Added tracking service: doubleclick.net (Google, advertising)
  • Added tracking service: doubleverify.com (DoubleVerify, advertising)
  • Added tracking service: dv.tech (DoubleVerify, advertising)
  • Added tracking service: eu-1-id5-sync.com (ID5, advertising)
  • Added tracking service: everesttech.net (Adobe Advertising, advertising)
  • Added tracking service: googleadservices.com (Google, advertising)
  • Added tracking service: gumgum.com (GumGum, advertising)
  • Added tracking service: id5-sync.com (ID5, advertising)
  • Added tracking service: imrworldwide.com (Nielsen, audience measurement)
  • Added tracking service: kargo.com (Kargo, advertising)
  • Added tracking service: loopme.me (LoopMe, advertising)
  • Added tracking service: media.net (Media.net, advertising)
  • Added tracking service: onetag-sys.com (Onetag, advertising)
  • Added tracking service: openx.net (OpenX, advertising)
  • Added tracking service: outbrain.com (Outbrain, advertising)
  • Added tracking service: permutive.app (Permutive, advertising)
  • Added tracking service: permutive.com (Permutive, advertising)
  • Added tracking service: prmutv.co (Permutive, advertising)
  • Added tracking service: pubmatic.com (PubMatic, advertising)
  • Added tracking service: rfihub.com (Rocket Fuel, advertising)
  • Added tracking service: rlcdn.com (LiveRamp, advertising)
  • Added tracking service: rubiconproject.com (Magnite, advertising)
  • Added tracking service: seedtag.com (Seedtag, advertising)
  • Added tracking service: simpli.fi (Simpli.fi, advertising)
  • Added tracking service: smartadserver.com (Equativ (Smart), advertising)
  • Added tracking service: stackadapt.com (StackAdapt, advertising)
  • Added tracking service: tapad.com (Tapad (Experian), advertising)
  • Added tracking service: the-ozone-project.com (Ozone Project, advertising)
  • Added tracking service: undertone.com (Undertone, advertising)
  • Added tracking service: yieldmo.com (Yieldmo, advertising)
  • New third-party domain: 2mdn.net
  • New third-party domain: 360yield.com
  • New third-party domain: 3lift.com
  • New third-party domain: 4dex.io
  • New third-party domain: adform.net
  • New third-party domain: adnxs.com
  • New third-party domain: adsrvr.org
  • New third-party domain: adtrafficquality.google
  • New third-party domain: amazon-adsystem.com
  • New third-party domain: bidr.io
  • New third-party domain: bidswitch.net
  • New third-party domain: casalemedia.com
  • New third-party domain: chartbeat.com
  • New third-party domain: chartbeat.net
  • New third-party domain: cloudflare.com
  • New third-party domain: cloudflareinsights.com
  • New third-party domain: contextweb.com
  • New third-party domain: cootlogix.com
  • New third-party domain: creativecdn.com
  • New third-party domain: criteo.com
  • New third-party domain: cxense.com
  • New third-party domain: deepintent.com
  • New third-party domain: demdex.net
  • New third-party domain: dotomi.com
  • New third-party domain: doubleclick.net
  • New third-party domain: doubleverify.com
  • New third-party domain: dv.tech
  • New third-party domain: edigitalsurvey.com
  • New third-party domain: eu-1-id5-sync.com
  • New third-party domain: everesttech.net
  • New third-party domain: getrockerbox.com
  • New third-party domain: google.com
  • New third-party domain: googleadservices.com
  • New third-party domain: googleapis.com
  • New third-party domain: googletagmanager.com
  • New third-party domain: gstatic.com
  • New third-party domain: gumgum.com
  • New third-party domain: id5-sync.com
  • New third-party domain: imrworldwide.com
  • New third-party domain: inmobi.com
  • New third-party domain: ipredictive.com
  • New third-party domain: kargo.com
  • New third-party domain: loopme.me
  • New third-party domain: media.net
  • New third-party domain: mfadsrvr.com
  • New third-party domain: mparticle.com
  • New third-party domain: onetag-sys.com
  • New third-party domain: openx.net
  • New third-party domain: opera.com
  • New third-party domain: outbrain.com
  • New third-party domain: permutive.app
  • New third-party domain: permutive.com
  • New third-party domain: piano.io
  • New third-party domain: pmbmonetize.live
  • New third-party domain: prmutv.co
  • New third-party domain: pubmatic.com
  • New third-party domain: rfihub.com
  • New third-party domain: rlcdn.com
  • New third-party domain: rubiconproject.com
  • New third-party domain: secretivesponge.com
  • New third-party domain: seedtag.com
  • New third-party domain: simpli.fi
  • New third-party domain: smartadserver.com
  • New third-party domain: speedcurve.com
  • New third-party domain: stackadapt.com
  • New third-party domain: tapad.com
  • New third-party domain: temu.com
  • New third-party domain: the-ozone-project.com
  • New third-party domain: undertone.com
  • New third-party domain: webcontentassessor.com
  • New third-party domain: yahoo.com
  • New third-party domain: yieldmo.com

What each tracking service did on your computer

Counted in the browser that loaded this page, before any interaction: 54 tracking services ran 44 scripts, made 204 requests in total and set 88 cookies (85 that stay after you close the browser). We see that these things happened, not what was sent or what the service does with it afterwards. What these mean.

ServiceOperator and typeIn your browser
rubiconproject.comMagnite
Advertising
ran 1 script in the browser; made 14 image requests (often tiny “pixels”); made 2 background requests to send or fetch data; loaded 2 embedded frames; set 5 cookies (5 that stay after you close the browser, the longest lasting about 365 days).
doubleclick.netGoogle
Advertising
ran 3 scripts in the browser; made 7 image requests (often tiny “pixels”); made 5 background requests to send or fetch data; loaded 3 embedded frames; loaded 1 other resource (styles, fonts, media); set 1 cookie (1 that stays after you close the browser, the longest lasting about 400 days).
pubmatic.comPubMatic
Advertising
ran 2 scripts in the browser; made 1 image request (often tiny “pixels”); made 2 background requests to send or fetch data; loaded 2 embedded frames; set 13 cookies (13 that stay after you close the browser, the longest lasting about 365 days).
googlesyndication.comGoogle
Advertising
ran 6 scripts in the browser; made 2 image requests (often tiny “pixels”); made 5 background requests to send or fetch data; loaded 3 embedded frames.
doubleverify.comDoubleVerify
Advertising
ran 7 scripts in the browser; made 5 background requests to send or fetch data.
permutive.appPermutive
Advertising
made 12 background requests to send or fetch data.
the-ozone-project.comOzone Project
Advertising
ran 4 scripts in the browser; made 1 image request (often tiny “pixels”); made 3 background requests to send or fetch data; loaded 1 embedded frame; set 2 cookies (2 that stay after you close the browser, the longest lasting about 90 days).
cxense.comPiano (Cxense)
Advertising
ran 4 scripts in the browser; made 1 image request (often tiny “pixels”); made 4 background requests to send or fetch data; set 1 cookie (1 that stays after you close the browser, the longest lasting about 365 days).
adtrafficquality.googleGoogle
Advertising
ran 3 scripts in the browser; made 3 image requests (often tiny “pixels”); made 1 background request to send or fetch data; loaded 2 embedded frames.
2mdn.netGoogle
Advertising
ran 3 scripts in the browser; made 3 image requests (often tiny “pixels”); loaded 1 embedded frame; loaded 1 other resource (styles, fonts, media).
adsrvr.orgThe Trade Desk
Advertising
made 5 image requests (often tiny “pixels”); loaded 1 embedded frame; set 2 cookies (2 that stay after you close the browser, the longest lasting about 365 days).
adnxs.comMicrosoft (Xandr)
Advertising
made 2 image requests (often tiny “pixels”); made 1 background request to send or fetch data; set 4 cookies (4 that stay after you close the browser, the longest lasting about 90 days).
dotmetrics.netIpsos (Dotmetrics)
Audience measurement
ran 3 scripts in the browser; made 2 image requests (often tiny “pixels”); set 2 cookies (2 that stay after you close the browser, the longest lasting about 365 days).
id5-sync.comID5
Advertising
ran 1 script in the browser; made 1 image request (often tiny “pixels”); made 3 background requests to send or fetch data; set 2 cookies (2 that stay after you close the browser, the longest lasting about 90 days).
amazon-adsystem.comAmazon
Advertising
made 2 image requests (often tiny “pixels”); made 1 background request to send or fetch data; loaded 1 embedded frame; set 2 cookies (2 that stay after you close the browser, the longest lasting about 400 days).
contextweb.comPulsePoint
Advertising
made 1 image request (often tiny “pixels”); set 5 cookies (4 that stay after you close the browser, the longest lasting about 365 days).
stackadapt.comStackAdapt
Advertising
made 2 image requests (often tiny “pixels”); loaded 1 embedded frame; set 3 cookies (3 that stay after you close the browser, the longest lasting about 365 days).
bidr.ioBeeswax
Advertising
made 3 image requests (often tiny “pixels”); set 2 cookies (2 that stay after you close the browser, the longest lasting about 395 days).
bidswitch.netIponweb (BidSwitch)
Advertising
made 2 image requests (often tiny “pixels”); set 3 cookies (3 that stay after you close the browser, the longest lasting about 365 days).
casalemedia.comIndex Exchange
Advertising
made 2 image requests (often tiny “pixels”); set 3 cookies (3 that stay after you close the browser, the longest lasting about 365 days).
rlcdn.comLiveRamp
Advertising
made 2 image requests (often tiny “pixels”); made 1 background request to send or fetch data; set 2 cookies (2 that stay after you close the browser, the longest lasting about 365 days).
scorecardresearch.comComscore
Audience measurement
ran 2 scripts in the browser; made 1 image request (often tiny “pixels”); set 2 cookies (2 that stay after you close the browser, the longest lasting about 390 days).
undertone.comUndertone
Advertising
ran 1 script in the browser; made 1 image request (often tiny “pixels”); made 1 background request to send or fetch data; loaded 1 embedded frame; set 1 cookie (1 that stays after you close the browser, the longest lasting about 365 days).
360yield.comImprove Digital
Advertising
made 1 image request (often tiny “pixels”); loaded 1 embedded frame; set 2 cookies (2 that stay after you close the browser, the longest lasting about 90 days).
deepintent.comDeepIntent
Advertising
made 1 image request (often tiny “pixels”); loaded 1 embedded frame; set 2 cookies (2 that stay after you close the browser, the longest lasting about 400 days).
openx.netOpenX
Advertising
made 3 image requests (often tiny “pixels”); set 1 cookie (1 that stays after you close the browser, the longest lasting about 365 days).
rfihub.comRocket Fuel
Advertising
loaded 1 embedded frame; set 3 cookies (2 that stay after you close the browser, the longest lasting about 390 days).
tapad.comTapad (Experian)
Advertising
made 1 image request (often tiny “pixels”); set 3 cookies (3 that stay after you close the browser, the longest lasting about 60 days).
3lift.comTripleLift
Advertising
made 2 image requests (often tiny “pixels”); set 1 cookie (1 that stays after you close the browser, the longest lasting about 90 days).
adform.netAdform
Advertising
loaded 1 embedded frame; set 2 cookies (2 that stay after you close the browser, the longest lasting about 60 days).
creativecdn.comRTB House
Advertising
loaded 1 embedded frame; set 2 cookies (2 that stay after you close the browser, the longest lasting about 365 days).
criteo.comCriteo
Advertising
made 1 image request (often tiny “pixels”); set 2 cookies (2 that stay after you close the browser, the longest lasting about 390 days).
demdex.netAdobe
Advertising
made 1 image request (often tiny “pixels”); set 2 cookies (2 that stay after you close the browser, the longest lasting about 180 days).
gumgum.comGumGum
Advertising
loaded 2 embedded frames; set 1 cookie (1 that stays after you close the browser, the longest lasting about 365 days).
media.netMedia.net
Advertising
made 1 image request (often tiny “pixels”); set 2 cookies (2 that stay after you close the browser, the longest lasting about 365 days).
seedtag.comSeedtag
Advertising
made 1 image request (often tiny “pixels”); set 2 cookies (1 that stays after you close the browser, the longest lasting about 360 days).
dotomi.comConversant
Advertising
made 1 image request (often tiny “pixels”); set 1 cookie (1 that stays after you close the browser).
eu-1-id5-sync.comID5
Advertising
made 2 background requests to send or fetch data.
googleadservices.comGoogle
Advertising
made 1 image request (often tiny “pixels”); made 1 background request to send or fetch data.
imrworldwide.comNielsen
Audience measurement
ran 1 script in the browser; set 1 cookie (1 that stays after you close the browser, the longest lasting about 390 days).
loopme.meLoopMe
Advertising
loaded 1 embedded frame; set 1 cookie (1 that stays after you close the browser, the longest lasting about 90 days).
outbrain.comOutbrain
Advertising
made 1 image request (often tiny “pixels”); set 1 cookie (1 that stays after you close the browser, the longest lasting about 90 days).
permutive.comPermutive
Advertising
ran 1 script in the browser; made 1 background request to send or fetch data.
prmutv.coPermutive
Advertising
made 1 background request to send or fetch data; set 1 cookie (1 that stays after you close the browser, the longest lasting about 92 days).
simpli.fiSimpli.fi
Advertising
loaded 1 embedded frame; set 1 cookie (1 that stays after you close the browser, the longest lasting about 366 days).
smartadserver.comEquativ (Smart)
Advertising
made 1 image request (often tiny “pixels”); set 1 cookie (1 that stays after you close the browser, the longest lasting about 90 days).
yieldmo.comYieldmo
Advertising
made 1 image request (often tiny “pixels”); set 1 cookie (1 that stays after you close the browser, the longest lasting about 365 days).
chartbeat.comChartbeat
Analytics
ran 1 script in the browser.
chartbeat.netChartbeat
Analytics
made 1 image request (often tiny “pixels”).
cloudflareinsights.comCloudflare
Analytics
ran 1 script in the browser.
dv.techDoubleVerify
Advertising
made 1 background request to send or fetch data.
everesttech.netAdobe Advertising
Advertising
loaded 1 embedded frame.
kargo.comKargo
Advertising
made 1 image request (often tiny “pixels”).
onetag-sys.comOnetag
Advertising
loaded 1 embedded frame.

Companies behind the tracking services

Operators as named in our list; subsidiaries are not merged. See how many sites each operator reaches.

  • Google — 2mdn.net, adtrafficquality.google, doubleclick.net, googleadservices.com, googlesyndication.com (72% of the measured sites)
  • Amazon — amazon-adsystem.com (54% of the measured sites)
  • Comscore — scorecardresearch.com (46% of the measured sites)
  • The Trade Desk — adsrvr.org (41% of the measured sites)
  • Microsoft (Xandr) — adnxs.com (38% of the measured sites)
  • PubMatic — pubmatic.com (38% of the measured sites)
  • Adobe — demdex.net (36% of the measured sites)
  • Beeswax — bidr.io (36% of the measured sites)
  • Criteo — criteo.com (36% of the measured sites)
  • Index Exchange — casalemedia.com (36% of the measured sites)
  • Iponweb (BidSwitch) — bidswitch.net (36% of the measured sites)
  • LiveRamp — rlcdn.com (36% of the measured sites)
  • Magnite — rubiconproject.com (36% of the measured sites)
  • OpenX — openx.net (36% of the measured sites)
  • RTB House — creativecdn.com (36% of the measured sites)
  • Conversant — dotomi.com (33% of the measured sites)
  • Media.net — media.net (33% of the measured sites)
  • TripleLift — 3lift.com (33% of the measured sites)
  • Adobe Advertising — everesttech.net (31% of the measured sites)
  • DeepIntent — deepintent.com (31% of the measured sites)
  • Equativ (Smart) — smartadserver.com (31% of the measured sites)
  • ID5 — eu-1-id5-sync.com, id5-sync.com (31% of the measured sites)
  • Outbrain — outbrain.com (31% of the measured sites)
  • Permutive — permutive.app, permutive.com, prmutv.co (31% of the measured sites)
  • PulsePoint — contextweb.com (31% of the measured sites)
  • Rocket Fuel — rfihub.com (31% of the measured sites)
  • Simpli.fi — simpli.fi (31% of the measured sites)
  • StackAdapt — stackadapt.com (31% of the measured sites)
  • Tapad (Experian) — tapad.com (31% of the measured sites)
  • Yieldmo — yieldmo.com (31% of the measured sites)
  • Adform — adform.net (28% of the measured sites)
  • GumGum — gumgum.com (28% of the measured sites)
  • Improve Digital — 360yield.com (28% of the measured sites)
  • LoopMe — loopme.me (28% of the measured sites)
  • Onetag — onetag-sys.com (28% of the measured sites)
  • Chartbeat — chartbeat.com, chartbeat.net (23% of the measured sites)
  • Ozone Project — the-ozone-project.com (23% of the measured sites)
  • Cloudflare — cloudflareinsights.com (21% of the measured sites)
  • Kargo — kargo.com (21% of the measured sites)
  • Piano (Cxense) — cxense.com (18% of the measured sites)
  • Seedtag — seedtag.com (18% of the measured sites)
  • Ipsos (Dotmetrics) — dotmetrics.net (15% of the measured sites)
  • DoubleVerify — doubleverify.com, dv.tech (13% of the measured sites)
  • Undertone — undertone.com (10% of the measured sites)
  • Nielsen — imrworldwide.com (8% of the measured sites)

Third-party domains

Only changes seen in most passes count as stable. “Unclassified” means the domain is not in our list, not that it is harmless.

DomainServiceCategoryPasses seen
2mdn.netGoogleAdvertising3/3
360yield.comImprove DigitalAdvertising3/3
3lift.comTripleLiftAdvertising3/3
adform.netAdformAdvertising3/3
adnxs.comMicrosoft (Xandr)Advertising3/3
adsrvr.orgThe Trade DeskAdvertising3/3
adtrafficquality.googleGoogleAdvertising3/3
agkn.comNeustar (TransUnion)Advertising1/3
amazon-adsystem.comAmazonAdvertising3/3
bidr.ioBeeswaxAdvertising3/3
bidswitch.netIponweb (BidSwitch)Advertising3/3
casalemedia.comIndex ExchangeAdvertising3/3
chartbeat.comChartbeatAnalytics3/3
chartbeat.netChartbeatAnalytics3/3
cloudflareinsights.comCloudflareAnalytics3/3
contextweb.comPulsePointAdvertising3/3
creativecdn.comRTB HouseAdvertising3/3
criteo.comCriteoAdvertising3/3
cxense.comPiano (Cxense)Advertising3/3
deepintent.comDeepIntentAdvertising3/3
demdex.netAdobeAdvertising3/3
dotmetrics.netIpsos (Dotmetrics)Audience measurement3/3
dotomi.comConversantAdvertising3/3
doubleclick.netGoogleAdvertising3/3
doubleverify.comDoubleVerifyAdvertising3/3
dv.techDoubleVerifyAdvertising3/3
eu-1-id5-sync.comID5Advertising3/3
everesttech.netAdobe AdvertisingAdvertising3/3
fwmrm.netFreeWheelAdvertising1/3
googleadservices.comGoogleAdvertising3/3
googlesyndication.comGoogleAdvertising3/3
googletagmanager.comGoogleTag managers3/3
gumgum.comGumGumAdvertising3/3
id5-sync.comID5Advertising3/3
imrworldwide.comNielsenAudience measurement3/3
kargo.comKargoAdvertising3/3
loopme.meLoopMeAdvertising3/3
media.netMedia.netAdvertising3/3
onaudience.comOnaudienceAdvertising1/3
onetag-sys.comOnetagAdvertising3/3
openx.netOpenXAdvertising3/3
outbrain.comOutbrainAdvertising3/3
permutive.appPermutiveAdvertising3/3
permutive.comPermutiveAdvertising3/3
piano.ioPianoPaywalls and subscriptions3/3
privacy-mgmt.comSourcepointConsent management3/3
prmutv.coPermutiveAdvertising3/3
pubmatic.comPubMaticAdvertising3/3
rfihub.comRocket FuelAdvertising3/3
rlcdn.comLiveRampAdvertising3/3
rubiconproject.comMagniteAdvertising3/3
scorecardresearch.comComscoreAudience measurement3/3
seedtag.comSeedtagAdvertising2/3
semasio.netSemasioAdvertising1/3
simpli.fiSimpli.fiAdvertising3/3
sitescout.comBasis (SiteScout)Advertising1/3
smartadserver.comEquativ (Smart)Advertising3/3
sonobi.comSonobiAdvertising1/3
stackadapt.comStackAdaptAdvertising3/3
tapad.comTapad (Experian)Advertising3/3
the-ozone-project.comOzone ProjectAdvertising3/3
tinypass.comPianoPaywalls and subscriptions3/3
tribalfusion.comExponentialAdvertising1/3
undertone.comUndertoneAdvertising3/3
yieldmo.comYieldmoAdvertising3/3
4dex.ioUnclassified3/3
adentifi.comUnclassified1/3
cloudflare.comUnclassified3/3
cootlogix.comUnclassified3/3
edigitalsurvey.comUnclassified3/3
getrockerbox.comUnclassified3/3
google.comUnclassified3/3
googleapis.comUnclassified3/3
gstatic.comUnclassified3/3
inmobi.comUnclassified2/3
ipredictive.comUnclassified3/3
mfadsrvr.comUnclassified2/3
moloco.comUnclassified1/3
mparticle.comUnclassified3/3
opera.comUnclassified3/3
optimizely.comUnclassified3/3
pmbmonetize.liveUnclassified3/3
secretivesponge.comUnclassified3/3
speedcurve.comUnclassified3/3
tappx.comUnclassified1/3
temu.comUnclassified3/3
webcontentassessor.comUnclassified3/3
yahoo.comUnclassified3/3

Evolution

2026-10-04: 522026-10-09: 32026-10-12: 55

Tracking services contacted each week. Only weeks measured from the same place are plotted together.

History

DateMeasured fromStatusTracking services
2026-10-04GitHub servers in the USok52
2026-10-09GitHub servers in the USok3
2026-10-12GitHub servers in the USok55

Raw report: JSON